CP brings back the beaver

Logo with a golden animal and maple leaf marks a return after five years
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CPLOGO
Canadian Pacific's new logo returns to its heritage with a golden beaver.
CALGARY, Alta. — Canadian Pacific is bringing back its iconic beaver logo as it looks to the future, while re-connecting with its past.

"I am excited to say that 'the beaver is back," says Keith Creel, CP President and CEO. "Thanks to a lot of hard work in the last few years, we have taken our rightful place as an industry leader and the time is right to re-connect with our past by bringing back this iconic symbol for Canada, and for CP."

​The logo combines two elements: the bold and modern red CP logo mark that has been in use since 2012, and the striking gold heritage shield that features the beaver, Canada's official symbol for sovereignty. The CP logo mark, with its clean and crisp design will continue to be used as it symbolizes the strength of CP's foundations, expresses confidence in moving forward and speaks to the simplicity and elegance of the railway's operating model.

"The people that work and have worked for this company and their families have a level of pride, commitment and professionalism for this company that is unrivaled," Creel said. "I am extremely proud and honored to work alongside each and every one of these railroaders as we move toward our bright future."

The new logo renews Canadians' and employees' sense of pride in the company that connected a nation, and that connected a nation with the rest of the world. The beaver and the maple leaf are Canada's national symbols, and justifiably, represent CP's leading position in Canada's past, present and future.

With 2017 marking the year Canada turns 150, there is no better time to bring the beaver back.

"2017 is an exciting year for Canada and for CP as we re-connect with our past and continue to build for the future," Creel said. "I join our employees across the network in enthusiastically welcoming back the beaver, a symbol our company first adopted in 1886 as the first transcontinental trains began service to the west from Montreal and Toronto."​

"We take pride in our past and look to the future with the same boldness, ambition and innovation that drove the creation of the railway in the first place," Creel said.

— A Canadian Pacific news release, Feb. 21, 2017.

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