US DOT launches new railroad crossing safety ad

RELATED TOPICS: GENERAL NEWS | SAFETY
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USDOT
WASHINGTON – The U.S. Department of Transportation has launched the “Stop! Trains Can’t” ad targeting young male motorists and encouraging them to act cautiously at railroad crossings. The campaign is the latest in a two-year effort by DOT to reduce accidents and fatalities at railroad crossings around the country. The National Highway Traffic Safety Administration and the Federal Railroad Administration have partnered in the nationwide effort.

“The message is simple: Ignoring railroad crossing signs or attempting to race or beat a train can have deadly consequences,” U.S. Transportation Secretary Anthony Foxx says. “Hundreds of lives could be saved each year by simply following the rules.”

Although rail incidents have declined in the past 10 years, railroad crossing fatalities spiked in 2014. In 2016 alone, 232 people died in railroad crossing accidents, and about every three hours, a person or vehicle is hit by a train in the U.S.

The $7 million media buy will target male populations aged 18 to 49 years old in states with the nation’s 15 most dangerous crossings, as well as in states where 75 percent of the crossing accidents occurred in 2015. Male drivers are involved in nearly 75 percent of all railroad crossing accidents.

The ad will run heavily in 20 states: California, Illinois, Texas, Louisiana, Indiana, Ohio, Florida, Georgia, Missouri, New York, North Carolina, South Carolina, Kentucky, Alabama, Pennsylvania, Tennessee, Mississippi, New Jersey, Arkansas, and Arizona.

“Your life is worth more than a few saved minutes, and trying to outrun a train isn’t worth the risk,” NHTSA Administrator Dr. Mark Rosekind says. “When a train is coming, the only choice is to stop. Trains can’t.”

“Education is key here – sometimes a driver is distracted, or in an unfamiliar area. Other times, the state highway department has not done enough to warn drivers they are approaching a crossing,” Federal Railroad Administrator Sarah E. Feinberg says. “We must do everything we can to give drivers the information they need to keep themselves and their families safe – and this ad helps us do just that.”

For more information on the “Stop! Trains Can’t” campaign, go to www.transportation.gov/stop-trains-cant.

NEWSWIRETrains News Wire

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