Ontario government may sell naming rights to GO Transit stations

Program could expand to cover parking lots, restrooms, quiet zones on trains
RELATED TOPICS: TRANSIT | COMMUTER RAILROADS | CANADA
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TORONTO — The government of Ontario is exploring the possibility of selling naming rights to stations, parking lots, and even restrooms on the GO Transit system to increase income for Metrolinx, the province’s transit operator.

Globalnews.ca reports that Transportation Minister Carolina Mulroney announced the concept Thursday, saying it could help keep fares low. Government estimates are that rights for some stations could bring in $50,000 to $500,000 (Canadian) per year in 5-to-10-year deals. Stations would retain their original names while also featuring a sponsor’s name and branding.

The initial effort is gauging interest in naming rights for five stations: Whitby, Pickering, Exhibition, Clarkson, and Oakville. It could then expand to other areas, including the “quiet zones” on trains.

NEWSWIRETrains News Wire

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