Sellouts to greet start of Brightline service to Miami

RELATED TOPICS: PASSENGER | BRIGHTLINE
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Brightline_Arrives_Miami_Johnston
A Brightline "simulated service" test train arrives at MiamiCentral on May 11. Revenue service begins Saturday.
Bob Johnston
Brightline_Miami_305_Johnston
Brightline is calling the beginning of its service to Miami the "Welcome to the 305 Celebration," referring to the city's area code.
Bob Johnston

MIAMI—With revenue service to and from its new MiamiCentral station set to begin Saturday, May 19, Brightline this week announced a partnership with rideshare provider Lyft, a weekend “Welcome to the 305 Celebration” at the station, and implementation of quiet zones across West Palm Beach street crossings.

As of late Wednesday, only the first and last of eight trips Saturday and seven Sunday into Miami still had the $3 introductory weekend Smart class seats; just one train on May 20 had $5 Select class seating available. (Select class offers wider, 2-1 across seats and complimentary beverages and snacks). Trains out of Miami both days had fewer sold-out runs.

In addition, Brightline travelers who use Lyft to and from the stations those two days are being offered a $5 discount with the “BRIGHTLINE305” promotional code. New Lyft users get $5 off their first two rides using the “GOBRIGHTLINE” code.

Starting Monday, May 21, fares from Miami increase to $10 Smart/$15 Select to Fort Lauderdale, and $15 Smart/$25 Select to West Palm Beach; all were available.

The “Welcome to the 305 Celebration,” named after Miami’s long-standing telephone area code, offers events in the station’s spacious street level concourse. Some are complementary for area residents, others for ticketed passengers only. A live radio remote, performances by DJs, appearances by a Miami Heat player and the Heat Dancers, and a “Symphony Yoga” demonstration are among the festivities Brightline is staging to create word-of-mouth and sampling.

Starting Tuesday, May 15, West Palm Beach received approval from the Federal Railroad Administration that allows all Brightline passenger trains and Florida East Coast freights to stop sounding horns at highway crossings from downtown to the southern city limits, the Palm Beach Post reports. Lake Worth’s quiet zone approval begins Monday, May 21, but other communities in Palm Beach County have yet to decide whether they will opt in to the program.

County transportation officials invested $7 million in drawing up necessary crossing modification plans, and Brightline contributed $60 million for traffic signal coordination and crossing upgrades necessary to gain the FRA’s blessing.      

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