Durango & Silverton notches ridership increase so far in 2017

RELATED TOPICS: WEST | STEAM/PRESERVATION | NARROW GAUGE
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DURANGO, Colo. — The Durango & Silverton carried more than 157,000 passengers during its regular season and officials expect that number to increase before the end of the year.

Christian Robbins, director of marketing for the D&S, tells Trains News Wire that the railroad expects to end the year with 195,000 total riders, a 2-percent increase over 2016.

The D&S’ regular season runs from May through October with round trips between Durango and Silverton, Colo., on the former Denver & Rio Grande Western narrow gauge.

Robbins says a number of factors have contributed to the increase, including improved marketing efforts and special events, including the Peanuts Great Pumpkin Patch Express in October and Polar Express in November and December. Robbins also says that the railroad is benefiting from an increase in tourism in Colorado and nationwide, particularly among those ages 18 and 35.

“Tourism in Colorado and the United States is booming and a lot of that growth is because the Millennial generation is starting to travel — this is a huge group,” Robbins says.

More information is available online.
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