Metrolinx to spend $250,000 on branding

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TORONTO — Metrolinx officials are spending $250,000 on re-branding its name to existing and potentially new transit users in the Greater Toronto and Hamilton area, the Toronto Star reports.

For the past 12 months, the agency has gradually unveiled a new logo and brand that aims to better connects its operations with the general public. According to a 2016 research study, about 47 percent of the region’s population did not understand Metrolinx’s role in providing transit services in the Toronto region.

The agency’s older circular logo is being replaced with a new symbol that incorporates its various transit services. Metrolinx has also discarded its old green-and-white scheme and replaced it with a black and white logo. The new symbol is being applied to signs, uniforms, and all agency-published literature.

The $250,000 investment covers all research efforts, a brand analysis, design and the implementation for the new logo and marketing efforts.

Metrolinx is the parent agency responsible for GO Transit, Union Pearson Express, and other transit services in Toronto and the Hamilton area.

See the original story here.

NEWSWIRETrains News Wire

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