CP touts improvements in marketing, sales teams

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CP
CALGARY, Alberta — Canadian Pacific’s marketing and sales team leaders are highlighting some of their recent accomplishments including the purchase of new intermodal container equipment and enhancements to its intermodal service.

Specific initiatives include the recent purchase of 41 new 40-foot containers known as gensets. The containers house two generators capable of powering up to 17 refrigerated containers used in intermodal service. According to CP, the new containers will allow the railroad to boost its perishable product market.

The railroad has launched a new intermodal lift at Portal, N.D., at its border crossing for intermodal trains moving between western Canada and the Midwest. The new service allows the railroad to lift single containers off of trains for inspection by Canadian and U.S. border authorities, as opposed to having three or more containers sidelined at a time. According to the railroad, the new lift will eliminate non-targeted containers from being delayed at the border crossing.

“We are now at an inflection point and are well positioned to grow the franchise, sell a competitive service and offer our customers a best-in-class, total transportation solution,” says CP Chief Marketing Officer John Brooks.

NEWSWIRETrains News Wire

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