Dave Howard and Brightline’s Patrick Goddard, who has been elevated to chief operating officer, both have extensive hospitality-oriented marketing experience.
“Much of what I have managed in sports and entertainment has direct application here, whether it’s selling tickets, training and recruitment, food and beverage, advertising, sponsorships, corporate partnership relationships — all those things I’ve overseen in a different context,” says Howard, “but there are close analogies to what we are doing here, and I’m very excited at this stage in my career to not only apply what I’ve learned but also learn about private railroad transportation.”
He joked that when Brightline’s offices at Miami Central Station are complete, he will just be a couple of escalator rides away from trains as he was working at Madison Square Garden over New York’s Penn Station.
Meanwhile, the second of five Brightline trainsets, “Bright Pink,” is now in transit from the Siemens’ Sacramento, Calif., factory to FEC rails at Jacksonville, Fla., via Union Pacific through the San Joaquin Valley in California, Tucson, Ariz., and El Paso, Tex., to New Orleans, La., then on CSX Transportation's route along the U.S. Gulf Coast.
For more on the trainsets Brightline plans to deploy, see pages 22-23 in the April issue of Trains
See a behind-the-scenes video online