New campaign looks to replace London subway ads with cat photos

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LONDON – A group in London has a new humorous solution to mitigating consumer-focused advertisements in a "Tube" or subway station in London. The Citizens Advertising Takeover Service organization is launching a new crowd sourcing campaign that seeks to replace every single ad in an undisclosed London Tube station with pictures of cats.

The new campaign is hosted by Kickstarter and looks to raise $33,000 in order to buy out every ad slot in an unspecified London Tube station.

According to the organization’s online fundraising page, the main reason behind the unordinary proposition is because “it would look amazing” and is a way to mitigate consumer-focused ads that are commonly displayed on rail commuter systems.

“It’s exhausting being asked to buy stuff all the time,” the description says.

According to the organization, if a stuffiest amount of money is raised to purchase all advertising slots, the organization will be allowed to transition an entire station “into a roaring festival of cats,” the description adds.

Laugh if you will – however the online fundraiser has generated more than $6,500 in donations from more than 220 supporters. The pledge drive ends May 21.

The organization hosting the campaign is composed of a group of “friends and cat lovers from London,” the fundraising page says.

For more information, go to www.kickstarter.com.

NEWSWIRETrains News Wire

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